Beautyworld Japan is a significant trade fair for the beauty and wellness industry, held annually at Portmesse Nagoya. Portmesse Nagoya is located in the Minato-ku district, situated on the shores of Ise Bay in Nagoya, the fourth-largest city in Japan. Established in 1998, the fair has since become a pivotal event for professionals from around the globe. The organizer, Messe Frankfurt Japan Ltd., is a subsidiary of the globally active Messe Frankfurt Group, renowned for its high-quality international trade fairs. Mesago Messe Frankfurt Corp., another subsidiary of the Messe Frankfurt Group, organizes other Beautyworld fairs at various global locations, including Beautyworld Middle East in Dubai, United Arab Emirates, and Beautyworld Saudi Arabia in Jeddah, Saudi Arabia. These events each offer regional focuses and enable companies and professionals to exchange and network globally about trends, products, and innovations in the beauty and wellness industry.

Beautyworld Japan encompasses a wide range of sectors, including cosmetics, personal care, hair care, nail design, and spas, providing a comprehensive platform for the exchange of products, services, and innovations. Apart from showcasing the latest industry trends, the fair also features an extensive program of lectures, workshops, and networking events. Beautyworld Japan attracts exhibitors and visitors from all over the world, fostering international collaboration. This subsequently enhances the global market presence of Japanese companies and products, and also facilitates cultural exchange between countries. Overall, Beautyworld Japan is a key event contributing to the growth and success of the Japanese beauty and wellness industry, having a significant impact on Japan's economy and its global standing. Beauty and aesthetics have long been highly valued in Japan. The maintenance of one's appearance and the pursuit of beauty are deeply ingrained in Japanese culture, reflected in various traditions and rituals.

Visitors and exhibitors meet for the 2nd time on the Beautyworld Japan on 3 days from Mon., 29.07.2024 to Wed., 31.07.2024 in Nagoya.